5 Best Practices for E-commerce Testing

Why is e-commerce testing important? The E-commerce sector is gaining popularity and more traction in the developing digital space and it is anticipated to be worth USD 22.1 trillion.  Statista stated in the worldwide e-commerce sales count for 14.1 % of complete sales. This figure is projected to achieve 22 % in 2023. With the high number of shoppers on the web, online stores have an additional burden to ensure that their site offers nothing less than the finest experience when it comes to client satisfaction.

For E-commerce online shops to be readily accessible and seamlessly function across locations and channels it is significant to constantly test to make sure that the site WebPages are up and running; business procedures such as marketing, payment gateways, inventory, shipment, supply chain management, coupon codes are functioning professionally.

Commerce Testing is the testing of the E-commerce website at numerous factors. Before introducing in the market, you have to use and browse the website plenty of time, to verify the reliability and stability of manifold elements, pages, text boxes, links, CRM, ERP, supply chain, all the elements that make the E-commerce store functions.

It does not matter what platform (WordPress, Magento, Prestashop) you are using to create an E-commerce shop; it has to undergo quality tests. If it is a small website, you can perform it yourself; if it is a big project, it requires a professional E-commerce test service.

The purpose of E-commerce Testing is to make certain

  • System Assurance
  • Software quality
  • Software reliability
  • Optimum performance and capacity utilisation

What E-commerce Testing Solutions and Services do?

The E-commerce tests services providers have an extensive list of the tests and tasks that require to be carried out on the website to find the errors and anomalies. This is to ensure that the E-commerce website or application is functioning at its full pace and the user will not come across any sort of error.

E-commerce testing is divided into the following categories:

  • Usability Testing
  • Functional Testing
  • Security Testing
  • Mobile Application Testing
  • Performance Testing
  • A/B testing

What are the Main Challenges of E-commerce Testing?

  • To compliance with international standard in accessibility, for supporting multi-lingual marketplace & business regions
  • Compliance with security rules for protecting user identity and data
  • Test management and comprehensive tests for big giant e-commerce transformation programs
  • Reliability and scalability of applications

5 Best Practices of eCommerce Testing

  1. Optimize Websites to make it Mobile Friendly

Responsive websites have to turn into a necessity; U.S mobile users will spend USD 90 billion via mobile payments. Furthermore, responsive websites obtain a 10.9 percent increase in visitor-to-procurer conversion rates when compared to 2.7 percent for non-responsive websites. Thus, retailers ought to gear up to take this chance by ensuring that their E-commerce online store is tested to be compatible with varied browsers, screens, resolution, and sizes. Various tools like Screencheck, Screenfly, by Cyber Crab, etc. can be used to perform a ‘responsive check’ efficiently.

  1. Concentrate on Usability and Functionality Tests

Users can be ultra-sensitive about the manner your site is provided to them. Once you have found out your niche audience, it is significant to carry out usability testing on your home page, search criteria, product pages, and checkout page. Ensuring that your use cases cover every possible scenario while carrying out functionality tests particularly for product description/ details, stock availability, comprehensive checkout process, invoice generation,  etc.

  1. Avoid Dependence on Emulators or Simulators

In order to test your E-commerce mobile platform, we propose that you don’t completely depend on simulators. Even though they are big alternatives to tests your mobile app, they cannot rely for an extensive period upon and they support only a restricted number of mobile OSs. Besides, testing on actual devices assists to uncover User Interface (UI) defects better than virtual tests.

  1. Do not Fully Depend on Automated Tests

Depending fully on automated tests is never a good idea. Don’t completely rely on test automation rather manually testing your mCommerce or E-commerce platform once prior to release. This is due to the fact test automation isn’t dependent on human observation particularly for usability tests where the goal is a better customer experience.

  1. Do not Miss A/B Tests

You never know what functions and what does not for an E-commerce site. As various elements can be improved to enhance UX (user experience), it is significant to perform A/B tests to test multiple ‘look & feel’ of your site along with simple modifications on the features and web pages. For example, for a few sites, displaying their best-selling items works magically which can cause efficient cross-selling. While for others, cross-selling functions best based on good reviews. Therefore, the tests team should be able to assess all possible scenarios for successful A/B tests.

Additionally, Continue to iterate, and test, and attempt new ideas

One of the better ways to uncover the perfect e-commerce experience for your users is to constantly attempt fresh ideas, iterate, and test. Bring consumers feedback and expert best practices into your brainstorming procedure.


Wrapping Up!

As the E-commerce stores are growing and moving towards a rapid rate pace, testing should be a crucial part of the quality side of the organisation, and a prospect to gain users’ confidence. This is due to the modern advancements that you incorporate on your site, failing to constantly test those webpage functions will have a massive impact on the scalability, performance, and user experience that subsequently results in a poor conversion rate.

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About the Author


For the last 15 years, I have made my business to help to dig into customer's software problems and provide a variety of services tailored to a company’s structure with exclusive quality assurance services, training and technology. I work with startups, small businesses and enterprise IT product companies across the globe to help them to stop wasting time on old software testing strategies that don't work any more. You can find out more details on https://www.kiwiqa.com
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