Usability Testing of an e-commerce Shopping Portal

Client One of the online shopping sites that offer the latest in apparel. Industry E-commerce Problem It was festival season and many online shopping businesses has started running offers on every item to attract visitors. In the same way, the client also started displaying offers on his site. Very soon, the client realized that not much sales were happening on his site. When the client was doing a competitor analysis, the client identified that there is a lot of customer drop off and no sales. With tons of stock to be cleared through online sales, the client was really frightened…....

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