Do your teams use personas? We have a growing client base and when designing new user workflows our design team especially uses personas.
These are created in collaboration with the product owner and have some basis in the truth. By this I mean that we have a lot of IT professionals that use our product as well as creatives who maybe are not as techy and use those as our base to define who will use the new feature.
I am struggling to sometimes put aside my knowledge and pretend I am this persona. Do you use personas? Do you use them for testing or just for designing new features?