About 20 years back, the thought of augmented reality technology was just an illusion, and it was hard to convince someone that it was going to become a reality. Today it has evolved from something out of science fiction, and it is actively used across various industries. The following are the multiple benefits of augmented reality in business.
What is Augmented Reality?
I will start by defining what “Augmented Reality” is, are for those who hear this phrase for the first time. In terms of mobile apps, this is where a built-in camera of a mobile device “sees” the surrounding environment and displays it. It differs from Virtual Reality (VR) as it is only partly immersive. Augmented Reality uses the existing environment while overlaying new information on top of it, allowing the user to experience the existing environment in more engaging ways.
Besides being associated with entertainment apps, augmented reality also plays a significant role in business.
Education and Science
In education and science, Augmented Reality technology an excellent choice as a basis for developing apps for learning purposes due to its high level of instructiveness. It is an excellent option for little kids who require a lot of involvement for an engaging learning experience. AR has helped children develop an interest in education fun making them learn the alphabet fast and easily. This can be done by taking them on a journey around the world to experience diverse cultures. They can also enjoy themselves with a game of board games. AR apps also help us develop practical skills. For example, the Sketch AR helps you learn how to draw at a fairly simple level. You can do this by drawing crosses to develop the drawing surface, and the app will show you the different drawing stages.
Another great benefit of AR-technologies is in medical diagnostics. The AR uses the information obtained with the help of high-precision diagnostic devices for the overlay of data. It is also used in teaching medical students in medical universities and colleges. The process of teaching complex operations is reduced by allowing students to visualize organs in space using a holographic look. It is also used to treat people with psychological problems like phobias, where a patient goes through an adaptation to a stressful situation under the specialists’ supervision.
AR apps are also used where an architect provides a client with a future demonstration either inside or out at the stage of its construction. The same thing can also be applied when developing facilities or new buildings during construction. The technological advances that AR provides are unmatched and have plenty of room to maximize its potential. It is used in interior design by estimating furniture layout, interior décor, and other house items. AR helps to pick the color and type of items that clients wish to incorporate in their designs. The client gets to visualize how his or her home and decide if it meets the requirements or not.
Retail and e-commerce
This is where the prospects of using augmented reality for business is impressive. It has increased the engagement level between products and consumers on a whole new level. The buyer can use augmented reality to visualize and even interact with the product to see if it is the best choice before making a purchase. For example, you can use your smartphone’s camera to a Lego product to see how it will look like when assembled. This makes a great impression not only to your kids but also you because we know how complicated it is to assemble them.
If you were wondering what you can do with your augmented reality app, well, there are many different benefits as I have demonstrated above. AR can assist in running businesses, improve processes in various industries, and make life easier at home. This is only the beginning, we keep on discovering different things that we can do with this technology since it has endless capabilities.
See Artificial Intelligence resources on EuroSTAR Huddle.