Things can be better. Much better. He had to find a way. His search led him to books, authors and history, including recalling childhood visits to Greenfield Village every summer. The excitement of the Edison Menlo Park New Jersey Lab served as his siren call to create a workplace filled with camaraderie, human energy, creativity and productivity. Ultimately, Rich and his co-founder James Goebel invented their own company in 2001 to “end human suffering in the world as it relate to technology” by returning joy to one of the most unique endeavors mankind has ever undertaken: the invention of software.…....
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About Me!
Rich knew at 13 years old what he was going to do the rest of his career when he typed a two-line program into a teletype and the computer returned, “HI RICH.” He was hooked. A year later, after having typed the entire Baseball Register into the computer, he won an international gaming contest for what would now be termed Fantasy Baseball. In 1973, Rich landed his first job as a programmer. He was stunned people would pay him to do something he loved to do as a hobby.
At the midpoint of his career rise, he wanted out. He was no longer experiencing the joy that had first drawn him to programming and this inspired him to pursue lasting change at his workplace. The experiments began.
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