Be the Lord of Your OWN Rings: Build Your OWN Insider Testing Program!

Dona Sarkar


Dona Sarkar Keynote EuroSTAR Conference 2019

Once upon a time in a land not too far from here.

Companies used to make products. Test them in-house.

…and throw them over the wall at their users.

It was a dark time.

It was a time of NSYNC, dial up internet and all those 90’s cringe inducing sitcoms

We all had NSync CDs. AOL dialup was a thing. You used to go home and binge watch Dawson’s Creek (don’t lie, you did too).

But those days are GONE. What worked then does not work now shouts Dona Sarkar from the stage at the Prague Congress Centre.

Dona addresses a real concern that we can’t just create for the customer. You must co-create with them. But how?

We have created this downloadable recap where Dona will tell the story of how one of the biggest software projects in the world, Windows 10 shifted to this paradigm and attracted a community of 16.5 million global Windows Insiders who we have been co-creating with for 4 years.

With this handy guide,  you will know how to set up your own community and fan club and more important, how to co-create with them. Learn our 10 step process for how you can do this TOMORROW in your own business.

We would love you to join us at the EuroSTAR Software Testing & QA Conference this year, for more information please see the EuroSTAR conference website.

Find more Keynote Recaps from EuroSTAR Software Testing Conference, 2019

Functional Testing

About Me!

Dona Sarkar wishes she’d been born a cat so she could have had nine lives. Since that didn’t work out, she decided to live nine lives in this one. Dona spends her days running the Windows Insiders program at Microsoft, celebrating diversity in STEM fields as a fashion blogger at Fibonacci Sequins, and launching her first fashion line called Prima Dona Style, this fall. She is the author of six works of fiction and nonfiction, including Scattered Ashes, which was deemed “too controversial” by fifteen publishing imprints! Dona feels very fortunate to have found her life’s calling: to help the next generation of creatives prepare for the technical revolution that’s about to transform everything—again.

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