How DevOps Methodologies Can Improve Your Marketing Strategies

Achieving business goals has become easier with DevOps. DevOps plays a significant role in various areas of a business, right from discovering the latest revenue streams to combining data into marketing tools. You can expect effective communication, collaboration, and completion of your targets with DevOps.

According to research, about 35% of companies are making the best use of DevOps, and 29% of the businesses are examining the automation tool for their offerings. Learning DevOps requires constant involvement, since it is an ever-evolving process, requiring persistent changes and adaptations. Let us dive deep into the meaning of DevOps.

What is DevOps?

DevOps is the combination of tools, practices and philosophies that together increase the capacity of a business to deliver services and applications at high velocity. 

Under this model, the operations team and the development team are no longer working in silo. These two teams are, sometimes, merged into one single team. Hence, engineers end up working on the whole application lifecycle. Furthermore, it promotes better collaboration and communication among team members and the organization. 

DevOps help organisations to improve their product line at a faster rate compared to businesses that still rely on traditional software development management processes. 

To spread more awareness about DevOps, use the online video editor tools out there to start creating videos and posting them online. 

After you have the basics right, the question that now arrives is: How does DevOps help improve your business’ marketing strategy?

When a crisis arises at work, we often find different ways to collaborate with other team members to figure out ways to make the best of the existing resources. For example, if a marketer faces a roadblock somewhere, he/will turn to other colleagues for help.

When developers and coders ran into issues and faced trouble while teaming with IT technicians, the DevOps model was devised to address the challenges. 

It is well known that developers are the ones responsible for software enhancement. The Operations department, on the other hand, is expected to deal with bugs. The two teams have to often collaborate with each other closely. Thanks to DevOps, they no longer have to be ‘siloed’, but instead function as one unified team, making things extra easy. After all, it only simplifies work when these two teams merge to become one.

Today, more and more organizations are employing DevOps to get past their competitors. Big names like Amazon, Walmart, and Netflix, are using DevOps to drive business growth.

For a better understanding of DevOps, visit YouTube. With a goldmine of knowledge on DevOps, it is one of the first places to visit, if you want to gain knowledge about the technicalities of the model. DevOps can help marketers in more ways than one. Whether it is about automation or constant communication, here are five ways DevOps can improve your marketing strategies.

Alters Marketing Mindset

Remember, both marketing and DevOps work for the same thing – to meet the target and help an organization succeed. It is done by gaining new customers and improving products and services.

However, that is not all. The team working to promote the brand’s offering are as vital as the developers.


Well, without creating engagement with the products and services, there is absolutely nothing left to develop. Understandably, this entire scenario makes it challenging to capture the attention of the newer audience and retain consumers. 

Establishes Consistency

DevOps opens up communication pathways and brings teams together. Marketing professionals and developers can prioritize critical points of interest all through their messaging because they will be aligned with the organization at large.

DevOps is vital to ensuring that your business is efficient, productive and agile. More importantly, it pushes all teams to work together by increasing efficiency, productivity and agility.

This makes it easier for marketers to provide consistent messaging to other departments.

Identifies Right Marketing Analytics

Marketing content should have a clear objective. Analytics can back up that objective. Any attentive marketing communication can link to solution tags, metrics, and specific objectives that are shared during development.

Increases Productivity

Marketing automation assures that campaigns run smoothly and efficiently by incorporating constant feedback and utilizing insights for continuous modifications in campaigns.

Chatbots help marketers to automate site chat funnels and direct users towards conversion, reducing the time the marketing department needs to directly interact with consumers.

DevOps continuously looks for ways to automate software delivery, and marketing squads can count on tools such as email automation to deliver personalized marketing content to consumers based on insights.

Likewise, ad retargeting serves up personalized and timely ads to customers to drive conversions.


Makes Communication Effective

For large companies, poor communication costs millions of dollars every year.

The marketing and sales departments can unite to deliver information to customers, further improving the content of your campaign and even improving follow-up activities.

You can learn how to deliver the right content at the appropriate moment to sales teams by working alongside them. Speed, collaboration, and innovation allow businesses to move past competitors.

Marketing teams often have qualified leads for sales to work with. These leads need to be filtered and moved into the sales channel. It frees up time for sales to find and encourage less-qualified leads. To do this, set specific metrics around how many leads you want to deliver each month and the time taken to follow up on those leads.

Working together, the marketing and sales unit can create targeted marketing that increases word among consumers about field events, and other engagement activities.

To meet your marketing team’s objectives and drive company profitability, you can harness the power of DevOps to enhance communication, build measurement and iteration workflows, and welcome agile processes.


Wrap Up

By now, you know that DevOps improves and enhances business functions. Marketers can design a streamlined process by using its theories and strategies to ensure a better and higher result. It boosts brand awareness and leads to increased traffic, and growing sales.

There are plenty of ways marketing teams can use DevOps to meet their unique team goals and drive company profitability.

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About the Author

Ronan Healy

Hi everyone. I'm part of the EuroSTAR team. I'm here to help you engage with the EuroSTAR Huddle Community and get the best out of your membership. Together with software testing experts, we have a range of webinars and eBooks for you to enjoy and we have lots of opportunities for you to come together online. If you have any thoughts about the community, please get in contact with me.
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