The Perfect Name for Your Software Testing AI Business

Naming your software testing AI business is an extremely crucial part of launching your new company. It is one of the very first things your potential clients will learn about your software testing AI business and can shape their opinions. Your business name should draw your target audience in while summing up what software testing services you offer and what sets you apart from the competition.

Although brainstorming a good name is always a challenge, it shouldn’t have to feel like you’re blindfolded and stepping off the edge of a cliff. Creating a Business Name should be fun and gratifying. With the three stages explained below, you will have the skills you need to structure your ideas and get the most out of your name.  



Step One: Mission of Your Company

Create your brand

When choosing a name for your software testing AI business, it’s always a good idea to write down all of your ideas in one document. Throughout the process it’s helpful to refer to your document during the naming process. In this document make sure you add any key aspects of your software testing brand and what your business does. Add what your values are and why are you passionate about your work. Passion is such an important element of a brand because potential clients need to get a sense that you care about your brand otherwise they will likely question why they should care about it.

Need some inspiration before you jump into the naming process? You can try writing down a bunch of existing software testing AI business names that you think are effective. For example, there are TestCraft, Functionize, and Tricentis. Even though these software testing AI businesses all provide somewhat different services, it is good to note what the strengths and weakness of each name. This will help you figure out if you want to try to achieve a similar feel to any of these existing names.

After you have made a list of five or six of your top software testing AI business names, you can begin to analyze them further. Really dissect each name and write down what you like and dislike about them. After you’ve gone through the entire list you will find that a few business name ideas really stand out from the rest. Then, write down a couple bullet points about what you like about your top names and why they work for each specific software testing company.


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Step Two: Be Creative

The basics

Now that you have all of your example name ideas collected in one place and you know which names you like, you can start the most fun part of the naming process. It’s time to start coming up with some great name ideas.

It’s smart to begin with the basic principles of a good software testing AI business name. A great name should be simple to say and easy to spell and memorable. If clients have a hard time remembering your brand, they probably likely forget about it altogether. This can be a disaster for your new business because if clients forget your name, they will likely stop sharing your brand with family and friends. A forgettable name can really stunt a brand’s success.


Brainstorm possible names

Coming up with names should be fun and not stressful! Simply just write down every name that comes to mind when you think of your brand. Your name ideas should fit the brand you want your business to reflect. Don’t think about whether or not your ideas are good or bad, just write all of the names that you can think of. You can judge the names latter.


Choose from your list

Now that you have created a long list of software testing AI business name ideas, you can begin crossing off the ones that don’t work for your particular brand. Continue crossing off names until you have narrowed it down to a short list of four or five names. Once you’ve narrowed it down, it is a good time to ask friends and family for their opinions on your top name options.


Make sure that when you ask your friends and family about the names, avoid asking “Which of these names do you like the best?” This question is too vague and lacks context. Questions like this could skew your interview results. Instead, try to ask a question that contains context about your business by asking of “Which software testing Artificial Intelligence business would you want to hear more about?”



Step Three: Check your Domain

Obtain your domain and assess your risk


Finally, a great domain name can complement a software testing AI business name. Check to see if there is a domain name that matches any of your top names. Doing this check before you choose a name will prevent you from discovering your top name choice lacks a domain name.  After you’ve checked the domain name, begin thinking about trademark validation in brand naming for your software testing AI business name. Running a trademark risk test can help you ensure that your name isn’t already taken by a similar business.



Picking a strong name for your software testing AI business can seem to be a daunting task when you first start because so much of your business’s success relies on the name. A good will be the sum of your brand’s identity, and act a point of connection between you and your potential clients. Don’t worry if it feels like you don’t have any good ideas, the perfect name for your software testing AI business is always out there just waiting for you to find it. If you simply follow the three easy stages you will be on your way to finding the perfect name in no time!

Grant Polachek is the Director of Marketing at Inc 500 company, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning business name ideas.

About the Author


Hi All, I'm Nicola and I am part of the EuroSTAR team. I enjoy outdoor activities and martial arts, it's fun! I joined EuroSTAR in 2018 and am excited to meet new people every year during the conferences. Tester Friends are for life :)
Find out more about @nicolag

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